What’s inside the world’s fastest mirrorless interchangeable lens camera?
When exhibiting photography, we typically refer to the result, the artistic creation, or the timeless documentation. Rarely do we stop to admire the mechanism itself. At Photokina 2014, professionals and amateurs can take a deeper look inside the engineering and craftsmanship of the NX1 series. The “Array of Lenses” concept displays the camera in disassembled views along with the lineup of interchangeable lenses. The booth’s design expression emphasises technical precision and functional systems to reflect confidence in craft. A clean and neutral backdrop places the focus on the product highlight areas to emphasise the product benefits: color, motion, image, quality, flexibility and speed. “Find Your Signature” with Samsung NX1.