How to stage latest and best Samsung products?
Challenge: Create an innovative space and experience to highlight the newest Samsung products and reflect their high build quality and design.
Solution: The catwalk of a fashion show originally is a stage to showcase the latest and up coming products. It is a representation and a clear statement of the brand, how to understand their vision of “ l´esprit du temps” and “ think ahead”. The Catwalk of Products is where the new highlight products of Samsung will be presented ( QTV, Dual Wash, One Connect). The visitor will get in touch with the latest products and be informed about their benefits and features.