How can brand experience coexist with retail?
Samsung d’light is an interaction based showroom in Seoul’s pulsating Gangnam district. For the recent renovation of the space we came up with digital experiences and a spatial design concept which allows for visitors to get in touch with Samsung solutions. Multiple rooms and areas feature specific products and related interactions on two floors. The spacious lobby offers the modularity to not only display products, but also host events and workshops. The whole exhibit is connected to a retail store in the basement of the building.