What is the everyday impact of the IoT?
To strengthen Samsung’s role as a leading innovator in the area of the “Internet of Things“, the 6,000sqm exhibition in Berlin was structured around a central, circular IoT gallery. Visitors were given an outlook to their future possibilities with technology. The product showcases surrounding the IoT area linked the forecast back to already available products and solutions. In addition to the physical space, MDLab and Cheil created a digital tour throughout the space using virtual reality goggles and WebVR technology to bring the experience to a global audience in and outside of Berlin.