Samsung Electronics | MWC 2014 Barcelona

    What elements create a consistent Samsung brand design language?

    The Samsung mobile stand evolves Samsung’s exhibition design language toward simplicity and minimalism, providing a neutral space that allows the products to shine. The booth is one of three Samsung exhibition spaces at the MWC 2014, it is independent yet is a continuation of the brand language. Three main elements provide brand identity and organizational structure. The “Discovery Wall” defines a branded boundary for the booth while also illuminating the entire exhibition space. Along the “Discovery Avenue” visitors encounter the “Highlight Cubes”. They experience the benefit of the product features first hand through compelling narratives, creating a complete emotional brand experience.