How does a world leading electronics company build a relationship to its clients and consumers?
Three core cells unite to form a distinctive design language for Samsung’s IT and Mobile devices, specifically for the Samsung Galaxy. Dynamic continuous bands float above to define space while also calling attention from a distance and from the “sky walk”. The use of the signature Samsung blue also calls attention with its contrast to a neutral environment. Inner glowing banners, the core of the cell, highlights Samsung’s latest products and invites visitors to explore Samsung’s core of innovation.