What would an Arc of the Future look like?
The World Expo 2012 hosted Samsung’s “Future Arc” pavilion. The narrative and emotive space brings to light the global need for sustainable and responsible approaches for our oceans and coastlines. The harmonious interplay between architecture and scenography speaks to the sustainable future mankind and nature should pursue. The “Future Arc” becomes an iconic architectural gesture, while a media centric interior narrates through engaging visuals, artistic prose and inspired performance. Families and friends enjoy the inspired stories and become partners in a valuable cause.