Iconic Awards 2014
We are proud to announce that three of our Samsung retail and brand experience projects have won awards in the architecture category at this year’s Iconic Awards competition. The projects given recognition include work for CES 2014, MWC 2013 and the Samsung Brand-Shop Facade in Shanghai.
The Iconic Awards is a cross-disciplinary architectural competition organised by the German Design Council (GDC), an influential cornerstone in the German and international design landscape for 60 years. The foundation champions holistic design practices as a crucial factor for political, cultural and business success.
“Iconic Awards for wonderful places! Samsung investment in the ‘experience economy’, amplified by MDLab unique experience coding, deliver brand brilliance globally.” – Leigh Dennis, Managing Director
The CES 2014 Samsung Booth, Las Vegas, and the MWC 2013 Samsung Network Booth, Barcelona, are both named winners for the “Event/Exhibition” subcategory and the Samsung Brand-Shop Façade, Shanghai, is named winner for the “Special” subcategory, a subcategory for projects unique in nature.
The MDLab award winning projects can be found on our website and also on the Iconic Awards website.