Our capable team of researchers, architects, artists, designers and engineers, offers award-winning holistic solutions including design strategy, 3D design and interactive media for fairs, exhibitions, events, retail and hospitality.
As a division of Cheil, we have been assigned to develop and design the most relevant and visible Samsung brand spaces for several years – giving us deeper insight into trends and technologies shaping the world of today and tomorrow.
Defining goals. In the initial stage of every project, Consultancy & Strategy sets the tone of voice by defining core messages and didactic structures. By means of extensive data research, we find inspiration to build a solid foundation for our storytelling and the development of formats for exhibitions and experiences.
Thinking ahead. Creativity is key in the Concept & Design phase, which gives us room to play and to head towards new and unseen perspectives.With single-minded ideas and clear expression, we strive to create emotion-oriented experiences – always keeping in mind the big picture.
Providing success. Planning & Implementation ensure a seamless workflow along every step of the way. From the location check to approval process, from calculating and controlling budgets to technical and logistical planning, our project management team guarantees professional handling and outstanding quality in execution.
Cheil MDLab is part of the Cheil network, together holding a wide variety of talents from different disciplinary and cultural backgrounds. These interdisciplinary groups bring diverse views to the table and make seminal contributions in shaping the brand strategies, stories and spaces that are informed by both data and human values. We humanize brands spaces by making them not only intelligent, but also by telling compelling stories through interactivity and participation in space.