How to stage the diversity of city lives?

The inspired city concept that got so many visitors excited at CES 2018 found its successful continuation at the 2019 venue. Following the same design principles of building blocks we set out to even enhance the experience by adding LED “pixels” to the large media screens. By allowing visitors to interact with the installation and become part of the exhibition with an upload of their photos to the LED pixels and screens we illustrated the numerous facets of Samsung’s product range as well as the resulting connectivity scenarios.

Usage of LED tiles extended the media screen facade physically but also with regard to content – and was continued inside of the booth to maintain the city-image and create a unified visitor journey. Furthermore we introduced traffic signage on the floor, turning the main corridor into a boulevard of experience zones.