How to create lasting brand passion?
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The GM Chevrolet appearance at Seoul Motor Show 2013 established an extraordinary relationship between cars, consumers and lifestyle. Chevrolet’s objective was to reinforce and inspire lasting brand passion by involving people into a holistic storytelling experience.

“Chevyscape” was the place where the Chevrolet magic happened by telling stories of everyday heroes and their adventures. It became a brand playground where visitors discovered the cars, the brand and the fact that people like them were the actual everyday heroes.