In an ongoing effort to give Samsung’s Galaxy mobile product line a more defined look and feel, we created the identity for the 2016 Galaxy Studio events. The design is adaptable to various sizes and product categories and features the clear black, white and blue color palette visitors are familiar with. In addition to the minimal design language, the branding and signage have been strengthened. Galaxy Studio pop-ups were held in London, Hong Kong and Guangzhou so far with an integrated 4D cinematic experience to promote the Galaxy Gear VR headset.