Fairs & exhibition
Client
Samsung Electronics
Project
IFA
DATE
2014
LOCATION
Berlin
Description
Shifts in mobility, home and lifestyle attitudes are driving the industry toward a connected everything. From Smart Home to virtual reality, the exhibition focused on the interplay between human centric innovation and connectivity between products. Emotive experiences within real-life environments highlight the benefits of Samsung innovations. The IFA 2014 Smart Home shows how our lives will become increasingly connected in order to improve our quality of life. For the first time in history, the IFA exhibition housed Mobile, Domestic Appliances, Visual display and B2B under one roof to showcase the power of connectivity and what possibilities it can create for our future.