Mystery, theater and light create a grand entrance for the Samsung S6 and S6 Edge launch. The booth wraps a private exhibition with a clean, yet monumental design gesture. The glowing structure and the exaggerated ‘forced perspective’ expression at the entrance brings visitors deep into the space to view the yet to be released product. While the interior of the exhibition is invite only, the exterior is premium yet inviting to all, allowing visitors to get a sneak peak into Samsung’s latest innovation.