As the digital age moves from individual devices to expansive digital networks, the Samsung Network Booth explores the power and possibilities of connectivity. Because virtual platforms are invisible, the challenge was to explore how Samsung’s network of connected devices could be experienced in physical form and space. The booth transforms a virtual network into physical object, creating a Samsung brand identity experience through both product and architectural solutions. The booth becomes an iconic beacon exploring connected solutions at the MWC both in 2013 and 2014.