How to introduce a masterpiece? 

Without a question Louvre is one of the most renown and prestigious museums in the world – home to a large collection of masterpieces. So what better location could there be, to introduce Samsung’s finest masterpiece TV to Europe. The mission: Help the audience understand about the benefits of Q TV and its status as next innovation in TV. 

A design approach inspired by the medium TV itself and the chosen location set the tone for a presentation that did justice to Samsung’s Q-LED TV as a true technological masterpiece. A noise free environment with optimized display areas helped the visitors to appreciate the innovative artwork: The Q-LED TV.