Brand Experience
Client
Samsung Electronics
Project
Samsung Innovation Museum
DATE
2013
LOCATION
Suwon
Description
How to set the scene for innovations?

Samsung Innovation Museum (S/I/M) is a public museum of innovation, charting mankind’s inventions from the electrification era to the age of information. The museum halls are hosted at three floors of Samsung’s R5 building, a corporate R & D department.

S/I/M has become an expansive permanent exhibition providing visitors with three ample halls to explore and interact with the past, present and future of innovation ingenuity. Located in Samsung’s Digital City, the museum marks the first time public is invited into one of the world’s leading consumer electronics research and development environments.