How to create a playground for pioneers?

Located at the heart of Frankfurt, Samsung Showcase is a unified expression of Samsung’s brand identity and technological achievements. From an innovative history to a meaningful glance at future digital life, visitors are invited to experience the pioneer’s playground that Samsung has built to date.

Created with modern consumers in mind, it allows them to connect, discover and playfully interact with the brand. Across four floors three main experience zones – Connect, Unbox and Play – feature interactive exhibits and programs, creating a customer journey that invites to see, feel and explore the world of Samsung.