The World Expo 2012 hosted Samsung’s “Future Arc”pavilion – a narrative and emotive space staging the global need for sustainable and responsible approaches to preserving our oceans and coastlines. The harmonious interaction of architecture and scenography pointed to a sustainable future that mankind and nature should pursue.

The “Future Arc” became an iconic architectural gesture, while a media-centric interior delivered the narrative through engaging visuals, artistic prose and inspired performance. Visitors enjoyed the exceptional stories and became partners in a valuable cause.